INDUSTRIAL DESIGN

The sport I wanted to enhance was baseball, and the existing brand I had chosen was Under Armour. In baseball, my position was the catcher. The catcher is the captain on the field and deserves respect among the other players. That is why Idecided to chose Under Armour, because their brand demands respect in each piece of gear they design. In understanding that, I knew that baseball catchers gear is one piece of equipment that is under designed. My goal was to create a new concept that utilized a new concept for Under Armour cathcers gear that ultimately protected the catcher better and demanded respect.